A lot of people think that they don’t know what an email marketing campaign is, but it’s one of the most effective marketing tools you can use. You should utilize email marketing to your advantage if you have a business. It’s a great way to get your message out to your target audience and to keep in touch with them.
If you’re a hotelier, you know that Email Marketing Para Hoteles is one of the most effective ways to get the word out about your hotel. And if you’re a marketer, you know that email marketing is one of the most powerful tools you can use to reach your target audience. That’s why it’s important to learn how to write compelling email campaigns that convert visitors into loyal guests. In this post, we’ll walk through the basics of email marketing, and then we’ll look at some of the best practices for writing emails that convert.
What is Email Marketing?
According to Wikipedia;
“Email marketing is sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email is used to send advertisements, request business, or solicit sales or donations.”
Types of email marketing;
- Email Newsletters.
- Acquisition Emails.
- Retention Emails.
- Promotional Emails
What is email marketing para Hoteles?
Email marketing uses email communications to tell customers (previous customers and those planning a trip) about offers, promotions, upgrades, events, and more to increase revenue for the hotel sector and all accommodations. An email is a cheap approach to increasing bookings, whether you need to fill rooms for certain days next week or increase occupancy for next summer.
Reasons Why Hotels Need to Implement Email Marketing;
- For Sales Promotion
- To Increase Leads
- To Encourage Customer Loyalty
- For Data and Reports Analysis
- For Return on Investment
Types of email marketing para Hoteles campaigns;
An email campaign can involve a one-off email or a series of emails over time. Here are the main categories of an email marketing campaign:
Promotions and special offers;
This might be a deal on suites, a seasonal promotion, a staycation or workcation deal, etc.
Welcome emails to in-house hotel guests can be a non-intrusive way to invite guests to join local events and activities such as happy hour, a round of golf, or Sunday brunch.
These emails are sent to guests after their stay to entice them back. For example, an incentive to OTA guests to book directly on their next stay.
Special events and occasions;
These campaigns focus on celebrating special events such as spring break, New Year’s Eve, or Valentine’s Day and special occasions like birthdays, weddings, and anniversaries.
These emails may help hotel visitors plan their trip and bring in extra money by urging them to request a room upgrade, book a table in the hotel restaurant, or pre-order a perk, tour, or activity.
A quarterly or monthly hotel newsletter that combines news and special content, like a recipe from your kitchen or a link to the newest blog post can be a great way to engage guests and encourage bookings.
How to build the Perfect Email for your Hotel?
Follow these steps to craft a successful email marketing para Hoteles message.
- Start with an appealing topic.
- Identify your target audiences.
- Enter an email subject line.
- Add a logo and image.
- Add the body copy.
- Include a call to action.
- Add contact details.
- Send a test email.
- Double-check all the details
- Monitor results.
Best Practices for Email Marketing in the Hospitality Industry?
Email marketing may be a terrific approach to connecting with potential consumers in the hotel sector. Several best practices should be adhered to to get the most out of this marketing tool. First and foremost, it is crucial to have a large collection of email addresses. For instance, you could wish to send previous guests special discounts or reach out to brand-new visitors with information about your hotel and the neighborhood.
When you have a solid email list, it’s time to consider what promotions or content you might be able to provide for your target market. Make sure your emails are readable on mobile devices and have a pleasing appearance. Utilize metrics like open rate and click-through rate to evaluate the effectiveness of your email marketing campaigns.
Strategy to initiate?
Here are some tips and tricks for you to ensure a good email marketing strategy;
Check to see that your list is accurate and up to date;
It’s crucial to send emails only to those who genuinely want to receive them. Make sure your list comprises people who have chosen to receive your emails since nobody loves receiving spam.
Make your emails more unique;
Ensure the email is relevant to the recipient’s interests, and include their name in the subject line and email body.
Time is of the essence;
Please send emails to a time, like first thing in the morning or right before lunch, when they’re most likely to be opened and read. Additionally, remember that holidays and other special events can be excellent opportunities to advertise sales or provide discounts.
Be concise and to the point;
To ensure readers understand what you want them to do after reading your message, be direct and include clear calls to action.
Employ eye-catching images;
To attract and hold viewers’ interest add photographs, and think about utilizing infographics, films, or GIFs.
8 easy email marketing para Hoteles ideas:
When you start thinking about the different topics and subject lines you could use for your email campaigns, you’ll realize the hotel and travel industry allows for a lot of variety and creativity.
Here are just some of the angles you could try:
1. Seasonal emails
Target guests all year round with emails.
2. Holiday promotions
Give leisure travelers every reason to spend their holiday.
3. Urgency messages
Send them an email offering travelers a limited-time discount.
4. Blog posts
Write blog posts to draw attention.
5. News and updates
Update people about every exciting development in your hotel.
6. Sharing the love
If you get any particularly outstanding reviews or have prominent figures and influencers mentioning your property, use this as marketing material to entice more travelers to your hotel.
7. Local highlights
You could send emails highlighting local eateries, positioning yourself as a trusted local guide and travel advisor.
8. Time for fun
Host competitions and giveaways that you can promote via social media to boost engagement and reach while increasing your occupancy and giving you a chance to win revenue.
Case studies and examples of different email marketing para Hoteles;
Segment and Personalize
In a competitive market, giving your subscribers exactly what they want (or don’t know they want yet) is important. If you send emails to every address on your mailing list simultaneously, you could be missing out on up to a 760% revenue hike; that hurts. If you send targeted emails but still get low numbers, you may not segment enough.
Case Study: Hilton Hotels
This email marketing campaign for Hilton Honors members illustrates how segmenting your list can help you engage with the right people.
The Hilton Hotels.com loyalty program members are the intended recipients of two emails, but each is written with a different target audience in mind. Customers who visit the hotel pool and want to unwind can send the email on the left; those interested in another hotel or location can send the email on the right.
Send Quality Content;
Content is all the rage. The average person spends 11 seconds reading the average email. Sending high-quality content can be the difference between an engaged recipient and a swipe into the trash.
Case Study: Heritage Hotels
Heritage Hotels have got their content marketing down.
This is the ideal newsletter opening to draw readers in and give them a taste of the insider knowledge that will follow. Content that is clear, enjoyable, and easy to read while still being rich in detail and information is a sign of high quality. By the time the reader has finished the imaginative journey, they have already imagined themselves as future visitors.
Ask For Feedback
As a hotelier, your reputation is everything. In a digital world, your reputation is digital too. Travelers are four times more likely to select a hotel with better online reviews; 53% of people would not book a hotel without checking reviews first.
Case Study: The Hansar Bangkok
It is advisable to provide this as a free service to encourage visitors to return. Your “thank you” campaign aims to obtain something in exchange for nothing. You want your visitors to provide you with thorough feedback. For them to go above and above, you must continue to be popular with them. As a “thank you,” The Hansar Bangkok provides special discounts for upcoming reservations. The offer, which has no restrictions, demonstrates that the company is sincere and forthright about increasing customers’ loyalty to its brand. These emails’ minimalistic yet sophisticated design accomplishes a lot. Send emails of gratitude that are short and precise.
Create Seasonal Campaigns
A hotel gift card is one of the best holiday gifts because they are more widely received than wine, chocolates, or flowers. Every gift card you sell will probably result in more people joining your mailing list and visiting you in the upcoming quarter.
Case Study: Jurys Inn
If you’re a hotelier, you know that email marketing is one of the most effective ways to get the word out about your hotel. Hotels may reach out to past, present, and future guests through email marketing. Hotels may foster relationships with visitors, advertise exclusive deals, and increase reservations by developing engaging and targeted email campaigns. When preparing an Email Marketing Para Hoteles campaign, it’s crucial to consider the campaign’s objectives, your target market, the kind of content that will appeal to them, and how frequently you should send emails.
What are the 4 types of email marketing?
1. Email Newsletters.
2. Acquisition Emails.
3. Retention Emails.
4. Promotional Emails
What are the 3 types of email marketing?
1. Email Newsletters.
2. Transactional Emails.
3. Behavioral Emails
What are the 5 Ts of email marketing?
The “5 Ts” are:
What are the six rules of email?
1. Use a clear, professional subject line.
2. Proofread every email you send.
3. Write your email before entering the recipient’s email address.
4. Double check you have the correct recipient.
5. Ensure you CC all relevant recipients.
6. You don’t always have to “reply all.”
7. Reply to your email.
What is the 80/20 rule in email marketing?
The 80/20 rule states that 80% of your opens click and will come from 20% of your emails. When seeking new subscribers, you need to know which ones will fall into the 20%.